based on empathy and science

Discover the parenting philosophy behind everything we create.

1. Be kind and firm.
2. Have emphatic limits.
3. It is hard, but you got this!
4. Things may be different than you initially thought, REFRAME!
5. You can make mistakes, REPAIR!
6. Be silly and have fun!
7. Make memories! ALWAYS.
8. Self-care is not selfish.
9. You can’t give your children what you don’t have.
10. Work on yourself rather than fixing your child.
11. You deserve PEACE.
12. Children need us the most when they least deserve it.
13. The way you see your child is a self-fulfilling prophecy.
14. You are doing the best you can with the knowledge and resources you have at the time. (That’s what your parents did, too!)
16. Connection > Correction. Improve your connection with your child.
17. Progress > Perfection. Don't obsess over how things look.
18. PLAY is vital for all of us.
19. Your kid is not better than anybody, but no one is better than them either. So, they can do anything and be anything they want.
20. Every kid is good, every parent is good; we all have hard moments. You are a good parent, your kid is a good kid!
21. Give your kid the most generous interpretation.

see what our parenting philosophy is built on